Flashback

Flashback to 2008... and disney prices. We spent a lot of time at disney during what I'd call the sweet spot in time. We were there 4-6 months a year from 2004 - 2011. Not only were prices much better then, but the entire fast pass system was on a level playing field. in other words, everyone had the same opportunity to obtain fast passes for rides and attractions. There were no selling / purchasing of passes, no special benefit to resort guests, no dinner/passes combo packages. This was kinda nice, everyone had the same opportunity /benefits. Money didn't buy special privileges. But the biggest advantages were the prices. Annual park passes were $399, no black out dates, and included parking. 10 day passes into the parks were $237... yes for ten days admissions... $24 per day! Yep... times have certainly changed. Not only have prices gone up dramatically, but now there are premium peak prices. Just saw that a one day pass during christmas is $159 per person. So here's a photo of the 2008 prices.
Verses today's prices...
A mere ten years ago,  I could buy a 10 day (1 park/day) pass, to be used anytime (even what is now called peak holiday times) for $237. The same pass now, to be used during peak holiday times would cost over $643.

Disney seeks to control the over crowding of the parks during peak times to ensure that all guests can have a more enjoyable experience.  The plan to do this is through pricing... peak and holiday seasons and pricing will be at premium prices to encourage guests to visit the parks at less popular and less expensive seasons.
Holiday pricing at $159/day verses low attendance times at $109/day.  It's easy to see that there will be some people that will,  through financial necessity, make inconvenient plans to visit Disney at low attendance times.  The greatest majority will simply bare the price increases during premium peak & holiday seasons, thus increasing Disney windfall profits. Of course,  this is only one way of looking at the price increases and premium season/holiday prices.

Draw your own conclusion ...